Role
User Experience (UX), Interaction Design, & Visual Design

Technology
Figma, Miro, Principle, & Adobe Creative Suite

Deliverables
Research, Site map, Low-fidelity wireframes, High-fidelity mockups and prototypes, and Usability tests

Milestones

Audience
Customers Managing Web Messenger Platform

Time Frame
8 Months



Overview

This web application is designed to empower users who are managing their web messenger platform.. Serving as both a chat interface and a gateway to additional functionalities, we expanded its capabilities by seamlessly integrating new apps and tools.

Objectives



Research

In our user research with a small sample, we discovered challenges related to navigation and layout. Navigating between sections proved difficult, and the improper grouping of buttons led users to press the wrong ones. Furthermore, the process of adding additional apps was unclear, compounding usability issues.

Notes



User flows

Having concluded our research, I initiated the process by crafting user flows. The research findings indicated confusion when transitioning between sections, and creating flows enabled me to systematically map out the user experience. This approach helped me identify sections that could be either combined or separated for improved clarity.

This led me to organize the experience into two paths: one for first-time users, guiding them through an onboarding flow, and another for more advanced users, following a more straightforward flow.



Wireframes

Having concluded our research, I initiated the process by crafting user flows. The research findings indicated confusion when transitioning between sections, and creating flows enabled me to systematically map out the user experience. This approach facilitated the identification of sections that could be either combined or separated for improved clarity.



Visual design

At times, visual designs pose a challenge. Navigating through design systems and adhering to developer constraints can limit the creative expression of the overall look and feel. The ability to work within these parameters is a skill in itself. Fortunately, I leveraged my skills to design the web application, ensuring it not only functioned correctly but also looked aesthetically pleasing.



Lessons Learned

Technology Constraints
Developer constraints can often be more extensive than anticipated. Every modification has a ripple effect on the entire system, and the endeavor to restructure for an enhanced experience can incur significant costs and time investments. In this situation, collaborating with the product manager and incrementally making small improvements proves to be the most effective way forward.